Search Engine Optimization ? What Is It And Why The Heck Do I Need It? Part 1

Copyright 2006 I.M.A.G.I.N.E. Consulting Inc.

Definitions of Search Engine Optimization about the Web:
?  cheap seo brisbane  of altering a site so that it does well inside organic, crawler-based listings of search engines.  
? the entire process of choosing targeted keyphrases in connection with a niche site, and making sure that the site places well when those keywords and key phrases are a part of a Web search.  
? Optimizing a niche site to a search engines criteria.  
? The process of enhancing the amount of visitors to some Web site by ranking high within the serp's of your google search. The higher a Web site ranks inside results of an search, the greater the opportunity that website will be visited with a user. It is common practice for Internet users never to click through pages and pages of search results, so where a website ranks in looking is important for directing more traffic toward your website.  I such as the last definition the very best, but it?s still a confusing issue for a new marketer.



Search Engines are the most valuable and effective way to get viewers in your site. So now that we've the definitions products SEO is, how can we utilize it to the advantage in your business?

First ask yourself this question ? whenever you were looking for your company, exactly what is the initial thing you probably did? Right, hopped onto Google or whomever you use for a browser and keyed in ?home business? or possibly ?easy business? or ?do business from home? or????.. The possibilities are endless, however, you get my point. It?s not just YOU who may have used it either; people search for the opportunity, product or solution daily.

Now imagine if YOUR site is the 1st, or one of the initial results the people see once they key in their request? If you're near or with the top of the list, then you have an ?optimized? site! But can you instantly achieve this even though you have a niche site to start with? NO.

If you're just like me and prefer a ?standard? business to 1 started from absolutely scratch (that has some time, money, ideas or energy to begin from scratch anyways?) then you come upon the dilemma to be capable of ?optimize? your web site and possess it rank higher than your competitors inside engines like google as you don?t have access in your sites HTML files to start with.

Solution? Create a doorway page, well written; with only the necessary content of your respective mother site in places you can attach your meta-tags and still have it link for a mother site.

Whoa. Huh??

I?ll break it down, but I?ll stop dawdling simply because this could really take all day. I suggest that when these doesn?t completely sound right for you, please get in touch directly for even more detail at imagineconsultinginc@.

Definitions of doorway page about the Web:
? A website made to attract Internet traffic from search engines, and after that direct this website visitors to another website.  
? an internet page created solely to achieve high ranking in search engines for particular keywords, and perhaps for any specific engine. Today's doorway pages should contain valuable and useful content associated with your web site, and be fully linked to the site, and so are also known as "information pages."


A doorway page is surely an actual site that you simply create using Microsoft Front Page or whatever software where you will make your website with. Some companies give a template type service that also includes hosting the website for rather good prices. Generally, to have a web site hosted, it doesn't matter how bit the site is, you?ll be checking out about $100 annually, usually broken into monthly installments of lower than $20.

Google ?doorway page generator? or the like and research prices for what you prefer. Personally, I use Microsoft Front Page and possess a handy ?for dummies? book to go together with it!

You will demand web site for your website, again, could be furnished by your hosting provider.

Definitions of domain name for the Web:
? The "address" or URL of a particular Web site. This is also how you describe the name that's on the right in the @ join an Internet address. For example,  could be the website name of this Internet dictionary. There is definitely an organization called InterNIC that registers website names for the small fee and keeps people from registering the same name. Most recently, more website names will be allowed on account of new suffixes being released. These are:

You need to ensure if you use a template sort of program that you have selecting installing your personal meta-tags.

Definitions of meta-tags for the Web:
? the a part of programming that enables the writer to include text which describes the page  
? HTML code intended to describe the contents of the website.  
? keywords that assist engines like google index and rank your internet site.

When utilizing a program like Front Page, you have the capacity to ?encode? your internet site with meta-tags. These are placed in the very top of your web site, contains certain ?key term? which can be also found throughout your web site and can't be viewed from the average man or woman?s eye. Pretty sneaky eh? Again, ensure that if you use a template type program off of the web, that you can add your personal meta-tags to the template.

Definitions of keywords on the Web:
? To achieve a top search engine placement for any relevant search, a web site must retain the appropriate positioning and density of keyword phrases associated with the keyword phrases used. This can be a critical a part of the search results optimization for almost any website.

Keywords could be extremely general (?home business?) or very ?niche? oriented (?low home based business?). There are a few ways to go about determing the best keywords, causing all of them require research. For example,  is a fantastic online program that breaks down a general keyword right into a million other possibilities. Each possibility shows the amount of people use that key term or phrase monthly, providing you with a fantastic idea of the worth of that word. You generally don?t require to use a key term that has a million people searching that term PLUS a million people offering something concerning that term ? that's WAY too much competition.

Now that you simply have your website built, and optimized together with your keywords, its a pointer to submit, submit, submit!

Definitions of search results submission on the Web:
? The act of supplying a URL to some internet search engine so as to come up with a search results mindful of a site or page.  
? The act of submitting specific URLs to popular search engines like yahoo like Google, MSN and Yahoo! to guarantee the site gets spidered and indexed.  
? The process of submitting your Web site URL to a search engine or search directory with all the intent to getting it on search site.

Probably essentially the most frustrating thing about all on this is some time frame. Building your doorway page is one area, submitting it can be another. You submit, and usually must wait fourteen days to 2 months before your internet site is even listed! Then you continually must update your site and meta-tags since the competition dictates. I recommend applying submissions to your few of the smaller engines like google before punching the big dogs like Google and Yahoo (there's a fee to submit to Yahoo, through the way).

Any way relative it is, you pretty much need to have someone do that for you personally. Google ?submit site to search engines like google?, evaluate the reams of businesses that provide a submission service and use your better judgment. Word of warning: don?t fall for the ?submission software? that say they?ll submit to 100?s of 1000?s of sites to suit your needs for pennies ? they?re not well worth the effort. Expect to pay a considerable sum for submitting your site and research the company you select prior to employing their services. One from the things you have to inquire is the thing that ranking they are able to guarantee will result from their service;

Definitions of search results ranking about the Web:
? may be the ranking of a web page or website in the search engine results, for any given search term inside the top 20.


The Ranking is just the page and put on the page your site will likely be once the submission is complete. You must continually look at your ranking and boost your optimization because the market dictates.

After looking at the information provided here today, your face is probably hurting but I can give a solution in the nice, neat little package. Hire a reliable marketing firm to start out up and keep this complete process for you personally! Google ?Search engine optimization and submission services?. You?ll get yourself a host of companies offering the service, the secret is to use normally the one you?re preferred with and something that is certainly within your budget. Any company worth its weight will request your information and give you a quote for their services. Free or extremely inexpensive services are likely NOT going to provide you with great results. Many companies will ?guarantee? top 10 ranking within 60-90 days ? that is good. It realistically will take that really miss the engines to process and accept a submission.

Any company that promises that you?ll make XX volume of dollars in ninety days by making use of their service is lying. A reputable firm may make no such claims. What they are able to have however is really a ?warrantee? if you don?t receive XX quantity of TRAFFIC after XX level of days, they will refund partial or full payment of the initial fees.

I?ve recently (and quite happily) paid $3,000 to your company whom I found reliable, trustworthy, reputable and committed to my ranking. I especially appreciate normally the one one service that I receive using this type of company ON THE PHONE (basically face-to-face). If you?re emailing for information and continually receive generic FAQ emails back, don?t use that service. You deserve personal attention, (as well as the fee that I?m paying, I better receive it)!

If you determine to hire someone ? make sure that they are prepared to use you to attain your desired result. And don?t forget to admit that you?re a newbie and should ask, ask, ask as many questions as possible to fully view the service they offer. Hopefully, by scanning this you?ll use a better knowledge of some in the ?lingo? prior to talking with a real person!